My newly acquired 7-year-old cat Lady took a while to get used to her new home. She spent much time sleeping under my bed and was basically inactive. I ordered the variety of Churu tubes and she immediately took to all 5 flavors. I also watched Jackson Galaxy's Play with your cat" videos and ordered some toys from his store. I put the Churu tubes aside and decided to use them as treats to reward whenever she participated in vigorous play. Did it ever work! Now she comes running when she hears me opening the drawer where her toys are kept and even tries to jump into the drawer before I can get them out. She especially likes the wand toys. and will keep after them for a good period of time. Then she flops down on her tummy and and expectantly waits for several licks of her flavor of the day. She only gets Churu after playtime so it has proven to be a perfect training tool.

My tomcat LOVES the chicken flavor!

I've noticed that a lot of cat parents, feline behavioralists and feline-oriented healthcare professionals seem to present or promote Inaba Churus a lot, but I did not realise its power until I saw my cat jump excitedly the way I (sometimes) go giddy over chocolate! Random fun fact: Inaba in Japanese is associated with the legendary Hare in the ancient Kojiki text, but also historically with a Samurai clan. The brand name certainly fits both the family-led aesthetic of the brand (it's apparently owned and currently led by the 8th generation of the Japanese fishing family whose ancestors began the company) and the trickster nature of cats in general, as well as its high quality standards which make its snacks and food products so popular today.

My cats love these.

👍🏻